UPCOMING EVENTS NW AR APARTMENT ASSOC MEETING August 21, 2008 Holiday Inn SPRINGDALE AR ADJUSTER'S ASSOC MEETING August 11, 2008 Shelter Claims Office LITTLE ROCK MEMPHIS CLAIMS ASSOCIATION MEETING August 26, 2008 Holiday Inn MEMPHIS

ALL-CLEAN USA Employee Profile: Look Who's  Working For You

Mike Crabtree HOT SPRINGS Mike has been with ALL-CLEAN USA since 2003. Since then he has become an invaluable part of the Hot Springs team. He resides as the primary carpet cleaning technician, IICRC Certified since 1992. Mike has lived in Hot Springs since 1987, but is originally from Little Rock.  He is a proud single father of a 13 year old daughter, Lindsey, who is the light of his life. His daughter says he is "the best dad around." Part of Mike's job is a first responder to properties that have been damaged by water. He is known for his calming, professional attitude with clients always putting them at ease in situations that are unfamiliar. He enjoys working with his customer base, and all consider him a great guy. Mike is usually the last of the staff the clients see, as he does the final carpet cleaning on all jobs. He enjoys being able to make the final steps of the process a pleasant experience for our customers. Mike has been involved in several large projects including the Embassy Suites Hotel in Hot Springs, Dawson Education Center in Arkadelphia, and the Dollar General in Gurdon, as  well as several large churches. His hobbies include restoring his race car and hanging out with his daughter and their new Jack Russell Terrier puppy, Skip. Mike's a friend to all his fellow employees, and is the "stand up comedian" in the office, making everyone laugh in even the most difficult situations. MIKE CRABTREE, Working For You

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    GOT SERVICE?
                 Written By John DiJulius,
                        The DiJulius Group

Pick a day - any day - and you will have incurred some memorable customer experiences. Yes memorable. Every business is providing a memorable experience, every day, whether it is good or bad. Examples of each follow.

The Bad
I had an appointment in downtown Cleveland last week, and when I entered the office building's public parking garage I noticed all the parking spots on the first two floors were reserved for building maintenance staff and employees of the offices. I have always been under the mindset that if anyone is to be inconvenienced, it should
be the employees who should park further away from the business. I think we sometimes lose sight of the fact that our jobs and business exists because of the customer.

Believe it or not!
After my son's little league baseball game, we did the customary visit to the local ice cream parlor. When we approached the window to place our order, we saw a sign that read:

"There will be an additional charge for extra napkins, spoons, and (cups) water."

I couldn't even make something like this up!

The Good
While vacationing on St. Thomas in the Virgin Islands, a couple made dinner reservations at the Cafe Brittany. Upon their arrival, the couple found two matchbooks embossed with their names. The restaurant made custom matches for every
reservation.

Following LASIK surgery performed by Dr. Peter Polack of Ocala, Fla., his patient received a $25 gift certificate to Barnes & Noble with a card that read, "Enjoy your new eyesight!"

This is Secret Service! Collecting customers intelligence and utilizing it to personalize their experience.

Action Plan
In an effort to improve your bottom line, is your organization cutting corners, reducing staff and services, and/or taxing customers extra for basic services (i.e. extra napkins)? Or, are you finding ways to create more value by personalizing your
customer's experience in order to build a stronger relationship and more emotional
capital with your brand?

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Summer Time Fun...
Beware of the HEAT
 By Kyle Johnson, Operation Manager NW AR

Hey, it’s a great time of the year and there is so much to do... swimming, boating, vacations or weekend get-a-ways, mowing the yard, baseball games, gardening and golf.  However... WATCH OUT the heat will sneak up on you and you need to know the signs and symptoms of heat stroke and heat exhaustion.

Heat exhaustion is the lesser of the two conditions and is usually caused by working in hot and humid areas. This will generally happen to people not accustom to the heat. The body will sweat to prevent overheating, but the high humidity will prevent the body from working properly. The body will lose fluids through sweating and electrolytes. If fluids are not replaced adequately, problems with circulation can start and mild shock may begin. The core temperature will rise to 104F, but not above. Seek medical attention if you can not keep fluids down, change in mental behavior, shortness of breath, chest or abdominal pain(s), and/or your temperature goes above 104F.

Heat stoke is LIFE THREATENING! In this condition the body stops sweating, which results in the body temperature to rise to 105F or higher. If this happens brain and internal organs may be damaged. The causes are usually from medications (antihistamines, high blood pressure or depression). The most likely are babies, elderly and people working in strenuous activities in the heat. GET MEDICAL attention immediately!!!

So, when working or enjoying the outdoors try to avoid the heat of the day, drink plenty of good fluids, take breaks as needed and sit in the shade.  Let someone know where you are going and when you will be back. Most definitely call for help if you have these symptoms! Also remember to check on the elderly and pets. For more information, look these topics up online or talk to someone in the medical profession.

BE SAFE, ALL-CLEAN USA